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Nadya Direkova, UX Design Manager, formerly Google X: I remember Marta rode up to Google X on a bicycle, and we started chatting about the sprint she wanted to plan. I was nervous, and I remember thinking, “Maybe they’ll fire me.” But then I met Nadya. I had to convince people who were working against that deadline to stop for an entire week. I knew we all needed to be together in the same room making decisions. Marta Rey-Barbaro, Senior Staff UX Researcher, formerly Corporate Engineering: When I first got to Google, I was facing a very, very tight deadline for the redesign of the system we use to do performance reviews. Jake: Nadya took on the big task of figuring out, “How do we make this a thing that works Google wide?” So much of the credit in Design Sprints really taking off inside Google goes to Nadya and then to Kai Haley, the current head of UX methods and process, who took up that mantle after her. If there’s one aspect of the sprint origin story pretty much everyone agrees on, it’s that UX Design Manager Nadya Direkova was the Johnny Appleseed of sprinting at Google. (This “thing” would eventually become Google Meet.) Every idea needs a champion At the end of the week, we had a good enough prototype that people started to use and it took off.
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Let's forget about making this thing perfect. Jake Knapp, Designer and former GV Partner: We’d been limping along on a video conferencing project and we finally said: Let’s our calendars. A few people who had been trained in IDEO's design thinking approach began experimenting, remixing different methods-user research, business strategy, and even psychology-into something that could supercharge their work on bold, never-been-done before projects. In 2010, a handful of pioneers from different parts of the Google ecosystem-UX designers, engineers, researchers, and product managers-started looking for ways to break from the tyranny of back-to-back 30-minute meetings and the challenges of working cross-functionally. Here, seven Googlers past and present, share how Design Sprints became the primary engine for innovation at Google-and beyond. The process of a Design Sprint has evolved in many ways over the years, but that foundational element of holding time and space for people to come together remains central. “A Design Sprint gives you a sense of power, creativity, and infinite possibilities,” says UX Design Manager and early sprinting champion Nadya Direkova. The time-boxed process helps teams solve critical business challenges through designing, prototyping, and testing ideas with real human customers. And what this group of collaborators didn’t realize at the time, was that what they were co-creating would later become a global phenomenon.įast forward a decade, and Design Sprints are the primary method for kickstarting projects big and small at Google. More than simply working toward a common goal, the magic combination was in developing a hypothesis and testing it quickly.
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That all changed when a handful of Google colleagues discovered that good things happen when everyone clears their calendars for a few days and gets in the same room. But there was no singular approach to launching projects in a way that made them stick. And a fairly amorphous thing called design thinking. Ten years ago, the phrase “design sprint” didn’t exist in the Google lexicon.